If you have a business and a website, then chances are you’re trying to attract new customers and educate, inform, and potentially make a sale.

Most business owners don’t have the time, nor the knowledge regarding how to make website edits, nor how to construct a website so that customers can call the business, or submit their information in a lead form. These are really the two ways that customers can contact the business.

If you have a website, we have included a few tips that anybody can use to avoid common pitfalls. (Quick note) These aren’t tips on how to rank higher in search engines. That is a totally different matter. When a user jumps on your site, make sure you have implemented some of these tactics so the user doesn’t bounce off and contact another competitor.

Place the Phone Number Here

The business phone number should appear on the top right hand corner of your site. Many customers don’t want to read, scroll down looking for a form, or read any information. They just want to call you.

Make sure you place your business phone number at the top right hand corner of your site, especially if you accept phone calls. The user should be able to click the phone number right in their browser.

Make sure you have your phone number in the footer of the web page, too. These are the very first places any customer will look, especially in a rush.

Every Web Page Needs a Contact Form

Every web page needs a contact form and a contact us page. Some customers don’t want to talk with anyone. They want to fill out a form and move on. Your contact form could have the following fields:

  • First and Last Name
  • Phone Number
  • Email Address
  • An empty box where the user can type in a custom message

There is a term called “form friction.” This simply means that if you have too many fields, the user will likely bounce off the page and go to another site. Users don’t like to fill out too many fields.

We advise placing your form on the right side of the page. This is normally the area where a customer will look first. You don’t necessarily need to place the form at the top of the page. Halfway down or even at the bottom of the page are two areas to start.

The good news is that you can experiment with the fields and the location. You may find out that there is a “sweet spot.”

Terms and Conditions and Privacy Page

If you don’t have a terms and conditions and a privacy page yet, it’s time to get them up on your site. Chances are your email inbox has been flooded with notices from companies that have recently updated their respective pages. This is all because of the Facebook fiasco. These pages give your business TRUST and AUTHORITY. They make customers feel good and customers are more likely to do business with a company that includes these types of transparent materials on their web page. We recommend placing the links to these pages at the bottom of the page in the footer.

Customer Reviews

What makes a customer more likely to do business with you? When a potential buyer hears from, or sees another happy customer, they will slightly let their guard down. It’s time to include reviews from your previous customers. Include at least two reviews with their first name, and first initial of their last name somewhere on your home page.

When you have all of these factors in place on your web page, you have just taken the first steps to increasing your customer retention rate from your website.

Author Bio:

Joe works at Rentkidz.com. Their apartment locating company helps match renters with rentals in Austin and Dallas, TX.

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