Side Hustle and Passive Income Thought Leaders

Chances are you know the definition of a side hustle and the definition of passive income – you’re on Side Hustle Business Hacks, a business blog on the rise, after all.

But to keep things simple, a side hustle is any type of job you do in addition to your full-time job. It’s typically a part-time job that you can do on the “side,” and oftentimes it’s in a field you’re more passionate about than the field your full-time job is in.

Passive income, on the other hand, can easily be explained as a revenue stream from various types of businesses or partnerships where one does not have to be actively involved. In a way, passive income has become an elevated, more developed version of side hustles where one is still earning without having to pour in constant blow, sweat, and tears.

Whether you are at any level of learning, developing, or taking your side business to the next level – let these seven influencers inspire, teach, and guide you on your path.

1. Nicaila Matthews Okome

Nicaila Matthews Okome is the creator and host of the Side Hustle Pro podcast, the first and only podcast to spotlight bold, Black women entrepreneurs who have scaled from side hustler to profitable businesswomen. Launched in 2016, the podcast has been named “the perfect entrepreneurship podcast” by Mashable and amassed over two million downloads and a loyal social media following of aspiring entrepreneurs.

Additionally, Nicaila is also the Founder of Podcast Moguls, a podcasting accelerator program that shines a light on untold narratives. Nicaila works intensively with emerging podcasters to create and launch their HIT podcasts, grow their influence through targeted social media marketing, and build a profitable business from podcasting.

Born in Jamaica and raised in the Bronx, Nicaila is an alumna of the University of Pennsylvania (BA) and the University of Michigan (MBA). Her professional experience spans digital marketing, ad sales, and social media strategy for NPR, Google, MTV Networks and more.

– Social Media: @sidehustlepro
– Podcast: Side Hustle Pro
– Followers: 85K
– Quote: “Don’t let the fear of what COULD happen cause nothing to happen.”

2. Gemma Bonham-Carter

Gemma Bonham-Carter is a serial online entrepreneur, business strategist and podcast host. After creating several successful online businesses, Gemma has made it her mission to help others do the same. She specializes in digital products and email marketing and helps solopreneurs rise up to create a bigger income and impact online. When Gemma isn’t working with clients or hosting The Passive Project podcast, you can find her on adventures with her two young kids in Ottawa, Canada.

– Social Media: @gemma.bonhamcarter
– Podcast: The Passive Project
– Followers: 10K
– Quote: “What’s your ‘why’? The clearer you are on why your building your business, the more motivation and determination you’ll have.”

3. Jordan Steen

Jordan Steen is a Digital Marketing expert in Atlanta, Georgia. He started exploring Digital Marketing in 2009 on Facebook before the famous business marketing platform existed. Since then, he’s started an online school that teaches entrepreneurs the ins and outs of digital marketing and how to start an agency.

Social Media: @cereal_entrepreneur
– Youtube Channel:
– Followers: 52K
– Quote: “Are you really happy or just really comfortable?”

4. Jenna Kutcher

Jenna Kutcher is an expert at online marketing, a nerd when it comes to the numbers, and her obsession is teaching others how to make a living doing what they love (without it taking over their life). A small town Minnesota photographer, podcaster, educator and puppy rescuer, Jenna is obsessed with all things marketing – so much so that she was able to turn a $300 Craigslist camera into a seven-figure empire.

– Social Media: @jennakutcher
– Podcast: Goal Digger
– Followers: 916K
– Quote: “I challenge you to take imperfect action, and to continue to grow. Imperfect action makes things happen.”

5. AlCyone “Cici” Gunn

Cici teaches creative entrepreneurs how to use Instagram for their businesses, create digital products, and build paying online tribes.

– Social Media: @_thesixfigurechick_
– Followers: 367K
– Quote: “Stop getting mad about the things you don’t have from the work you haven’t done.”


6. Lisa Johnson

Lisa Johnson, well known for being the “Passive Income Queen,” is a Business Coach for
ambitious entrepreneurs. She is a straight talker, an insightful thinker, and a passionate believer in working smarter not harder.

Lisa’s strong, authentic and real business values has built her a hugely loyal and engaged audience and social media following. Lisa opened her free Facebook community, ‘The Fabulous 5%,’ to help and support the “95% business owners who give up in the first few years of business.” She teaches entrepreneurs the strategies, tools and mindset to grow and thrive in their businesses. She shows      them how to maximize their income using tested techniques that she used herself to become a multi-6 figure earner in just over a year.

– Social Media: @lisajohnsoncoaching
– Podcast: Telling It Like It Is
– Followers: 33K
– Quote: “Success is not what you have but who you are.”

7. Kim McCarter

When Kim McCarter started her business a few years ago, she knew she wanted to do two things. One was to help small business owners play in the big leagues by making sure they understood corporate marketing and sales strategies. Two, to break the mold of what it takes to be a successful business owner.

In less than eighteen months, Kim was able to transition from a corporate leadership position into full-time entrepreneurship, pay off over $72,000 in student loan debt, and ultimately learn that everything she thought she knew, would be challenged. Over the last four years, Kim has been able to help thousands of women and minority business owners learn how to simplify their sales and marketing efforts with strategies that allow them to own businesses that exceed their expectations.

– Social Media: @mskimmccarter
– Podcast: Profit Breakers Show
– Followers: 42K
– Quote: “Your parachute won’t work if you’re standing on the ground”